We open our customers heads with a crowbar and pressure-hose the cavities with full-fat, fridge temperature milk.

Every brain is carefully removed (with gloves) and lobbed into our extruder. Most of the time we miss.

After extrusion, the brains are doused in our secret cereal blend before being manually scooped back into each head with a coffee mug.

We snap the heads shut and call it a day once customers report feeling largely the same.